Atlassian [NASDAQ: TEAM]: Unleashing the Power of Software

Scott Farquhar, Co-founder & Co-CEO And Mike Cannon-Brookes, Co-founder & Co-CEO “If you say a ‘Herculean’ task is sort of a heroic effort, ‘Atlassian’ task is sort of a legendary service,” says Atlassian [NASDAQ: TEAM] Co-founder and Co-CEO, Scott Farquhar.

As a collaboration software company, Atlassian has carved a niche for themselves in the ALM industry—the “ALM Atlassian Style.” Unlike traditional ALM vendors, the company takes a “concept to launch” approach, wherein their out-of-the-box issue tracker and project management system, JIRA, helps teams communicate, develop plans, assign tasks, and track their progress.

Implementing ALM systems has been always been a challenge in terms of cost and complexity. It includes components for release management, change management, requirements management, a workflow engine to tie it all together, and more. JIRA’s approach simplifies software development process from “from concept to launch.” Atlassian provides products for software developers, project managers, and content management. “Our commitment is providing exceptional products and all of our products help solve a fundamental problem,” says Co-founder and Co-CEO Mike Cannon-Brookes.

Today, Atlassian works toward empowering developers to build great software while helping them gain the understanding that a highly effective team effort aids the organization to reach new heights all through enhancing collaboration and communication. By enabling teams to manage and change software chains from the product through release, Atlassian’s cutting-edge products and custom-integration services help large conglomerates including the likes of Tesla, Airbnb, and Toyota to facilitate communication within their teams to make sure the right contact has been made, backlogs are addressed, and loops closed. With 1,400 Atlassians in six locations across the globe, the firm powers the global software development teams to adopt, install, customize, migrate or integrate complex workflows to proffer simple, integrated solutions.

‘Great Software Begins with Great Planning’

Built for every member of the software team to plan, track, and release great software, Atlassian’s agile software development tool, JIRA offers an avant-garde level of transparency to the working of a development team and brings them on the same page. Irrespective of whether the software development teams work in scrum, kanban board or mixed platforms, JIRA can be integrated with any tool they are currently using by leveraging its robust set of APIs. JIRA also ensures access to more than a dozen out-of-the-box reports with real-time, actionable insights into team performance.
Moreover, the software allows teams to clear huge backlogs with multi-select ranking, order user stories and bugs by dragging and dropping issues in an easy format. Users can also filter with JIRA’s flexible search to find a particular user story or a bug. To sum it up, JIRA is the outcome of the company’s belief—great software begins with great planning. Since the solution has been built with flexible planning capabilities for software teams of every shape and size, its continuous development is a part of every team’s DNA.

The biggest thing we’re working on is proving that our model doesn’t just work for technical people

To advance the power of collaboration, planning, tracking, and supporting software, JIRA is categorized into JIRA Service Desk, JIRA Core, and Portfolio for JIRA. If a software team already has JIRA software installed, users can connect IT tickets to the development team’s backlog as JIRA Service Desk makes it easy to request for help and track progress on issues. By helping firms gain visibility into the metrics that matter to the business, JIRA Service Desk improves performance by identifying bottlenecks before they are bound to happen.

Designed specifically for an organization’s IT wing, JIRA Service Desk delivers incident, change, and problem management in an out of the box manner. The software is not only an easy-to-use service portal but also provides answers to all customer queries. On the other hand, JIRA Core helps in customizing templates to manage simple tasks and complex projects. This offering also capacitates users to leverage search tools to find specific answers of tasks and due dates. Furthermore, it can be accessed across business verticals and not just IT. “The biggest thing we’re working on is proving that our model doesn’t just work for technical people, but has been generating higher ROI through relentless service,” explains Cannon-Brookes. Lastly, Portfolio for JIRA is an agile tool to plan, forecast, and make informed decisions about release dates and schedules.

Unleashing Creativity

Owing to the unique prowess of JIRA software in unleashing the potential in every team, firms around the world rely on Atlassian to improve software development, project management, collaboration, and code quality. Rather than focusing on Fortune 500, Atlassian focuses on the Fortune 500,000. “We helped the engineering teams at NASA land the rover on Mars; the non-profit Code.Org teach students to learn programing; and IT teams of the Daily Telegraph to ship newspapers to over two million reads,” notes Farquhar.

Once, the Jet Population Laboratory (JPL), a part of NASA, was bogged down by problems that restricted efficient mission planning, parsing raw data sent from space, and compiling visual maps to represent an explorer’s progress. To help in bringing a collaborative approach to these tasks and tackle high-stakes issues across disparate geographical areas, a product called Ensemble was created.
“However, we needed an infrastructure to let us develop it efficiently and we turned to Atlassian for assistance,” recalls Dave Mittman, Lead Software Developer, JPL. Ensemble was able to accomplish the client’s mission by using JIRA that helped them stay on the same page with projects and requirements. “The Atlassian ecosystem is a big benefit for a team like ours that’s collaborating across geographical locations,” says Mittman.

Winning over these accounts without hiring a large sales team, “We’re proving that trust, transparency, empathy, and collaboration which are the currency of the modern workplace. With a growing team of developers, designers, customer support engineers, accountants, and recruiters, we are talented, dedicated, and together we’re building something that we’re proud of,” explains Farquhar.

Simplifying Work across Devices, Offices, and Time Zones

Atlassian has also introduced JIRA Software Mobile, a single source of information which can be accessed anytime from anywhere giving the flexibility of being connected and engaged with an entire team without hindrance. The application assists users to prioritize work allowing them to keep the pulse of important projects. It also provides the accessibility to easily comment, answer questions, and assists team members to keep the conversation moving and avoid bottlenecks.

"We’re proving that trust, transparency, empathy, and collaboration which are the currency of the modern workplace"

With a significant emphasis on teamwork and spirit, Atlassian focuses greatly on productivity, innovation, and Research and Development (R&D) that became a part of the firm’s competitive advantage. Atlassian has zeroed in on building highly innovative and desirable products that sell themselves, creating a large ecosystem of third-party add-ons, thereby enriching core capabilities. Additionally, the company supports the more flexible deployment choice for customers—offering the firm’s products both as SaaS or server instances that companies can install and manage inside their own data centers.

“Our priority is innovation along the customer purchasing experience in a volume-based go-to-market. The results of these investments are evident in the number of customers we manage on a daily basis,” Farquhar says. Investing in easy-to-use products created with heart and balance and an online e-commerce experience that entitles customers to get started in minutes further adds credence to Atlassian’s goal to make the entire customer experience simple and delightful. “Our lofty, long-term goals help keep the team focused on improving the products. It changes the way we think, it changes the way we win,” he concludes.


San Francisco, CA

Scott Farquhar, Co-founder & Co-CEO And Mike Cannon-Brookes, Co-founder & Co-CEO

JIRA is at the heart of helping teams communicate, develop plans, assign tasks, and track their progress